Today, Coldwell Banker Real Estate LLC announced its 2018 year-end sales volume reporting a six percent year-over-year growth of $1 million+ transactions worldwide. Coldwell Banker® affiliated agents conducted approximately 30,500 transactions of homes priced at $1 million or more in 2018, more than any other real estate brand.
On average in 2018, the Coldwell Banker brand sold approximately $161.8* million in $1 million or more luxury homes every day, with an average sales price of $1.9 million.
All $1 million+ properties listed with a Coldwell Banker affiliated agent have access to a best in class suite of marketing tools under the Coldwell Banker Global Luxury® program. The program equips its thousands of agents globally with a wealth of knowledge and resources to succeed in a competitive luxury market. These resources include: the brand’s distinguished luxury certification course, which nearly 1,000 affiliated agents completed in 2018 alone, an alliance with the Institute of Luxury Home Marketing, which provides industry insights for the program’s existing research assets like The Report: State of Luxury 2019, and international syndication of $1 million+ listings through the program’s relationship with List Hub Global.